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Brand Storytelling & Visual Identity

Design that tells your story before you say a word.

Your brand is more than a logo. It’s how people feel when they land on your site, see your content, or open your email. It’s the tone, the textures, the typography — and the intention behind every detail.

At Teresa Heidt Design, I help mission-driven brands, founders, and creatives uncover their voice, define their aesthetic, and build a visual presence that is both strategic and stunning.

What We’ll Create Together

Every brand identity package includes:

  • Brand discovery & strategy session
  • Moodboard development
  • Primary logo + alternate marks
  • Custom color palette
  • Typography suite
  • Visual direction guide
  • Optional: Social templates, business cards, or email signatures

The Process

Step 1: Brand Discovery
We start with a conversation to explore your vision, values, and voice.

Step 2: Mood & Messaging Alignment
Before the visuals, we ensure the tone and intention are crystal clear.

Step 3: Design & Development
Where strategy meets beauty — your identity begins to take shape.

Step 4: Delivery & Launch Assets
You receive a polished brand kit, ready to launch with confidence.

Who This Is For

– Nonprofits needing clarity across their visual assets
– Founders ready to elevate their brand beyond a DIY logo
– Creatives seeking cohesion across platforms
– Anyone building a brand with heart and purpose

Need Strategy Without Design?

I also offer Brand Strategy Intensives — 1:1 sessions to help you refine your voice, clarify your audience, and shape your messaging before design begins.

“Because a brand isn’t just what it looks like. It’s what it stands for.”