BRAND STRATEGY · STORYTELLING · EXPERIENCE
Helping legacy destinations and distinctive organizations clarify what makes them special—and bring it to life.
Brand Strategy · Guest Experience · Events · Partnerships · Community Storytelling
Independent strategic concept. Not commissioned by or affiliated with Riverside Hotel.
Strategy shaped by luxury, storytelling and a strong sense of place.
Teresa Heidt brings more than fourteen years of experience across luxury client service, brand experiences, executive communications, marketing operations and high-profile events at Neiman Marcus. Today, she works at the intersection of brand strategy, storytelling and place—developing ideas that help legacy destinations and distinctive organizations become more relevant, visible and memorable.
Born in England and based in Fort Lauderdale, Teresa brings a global perspective and a particular interest in destination identity, cultural storytelling and community engagement. She is a published author, speaker and member of the City of Fort Lauderdale’s Community Appearance Board.
Years at Neiman Marcus
Published Books
Civic Leadership
SELECTED WORK
Neiman Marcus
Fourteen years working across luxury client service, brand experiences, executive communications, marketing operations and high-profile events.
Mission-Driven Brand Work
Brand identities, websites and visual storytelling created for organizations seeking greater clarity, credibility and connection.
HeidtMoore
An original luxury-retail world developed through published fiction, character-driven storytelling and a television adaptation.
HOW I HELP
From positioning to experience, I help organizations connect strategy, story and execution.
Brand Strategy & Positioning
Clarify what makes your organization distinctive, define its most compelling position and create a practical direction for its next chapter.
Experience, Events & Partnerships
Bring strategy to life through guest experiences, signature events, cultural programming and partnerships that deepen relevance and connection.
Storytelling & Strategic Communications
Shape the messages, narratives and communications that help people understand, remember and advocate for your organization.
Visual Identity & Digital Presence
Translate strategy into a cohesive visual and digital expression—from identity systems and content to elegant, intuitive websites.
Let's shape what comes next
Whether you’re reimagining a legacy destination, clarifying a distinctive brand or creating an experience people will remember, I’d love to hear what you’re working on.