ORIGINAL ONE-HOUR DRAMA
HEIDTMOORE
Ambition is currency. Loyalty is always on backorder.
A high-gloss drama about power, loyalty and survival
inside a crumbling luxury department-store empire.
LOGLINE
When rising retail star Mary uncovers a covert boardroom plan to dismantle a legendary luxury department store, she must choose between the career she has fought for and exposing the truth before the empire—and everyone inside it—implodes.
TONAL COMPARABLES
The Devil Wears Prada meets Industry, with the institutional intrigue of The White Lotus.
FORMAT
One-hour serialized drama
GENRE
Luxury-retail drama with a darkly comic edge
SETTING
A legendary 44-floor luxury department store
TONE
High-gloss, sharp, suspenseful and emotionally charged
STATUS
Pilot script and series one-pager available
BEHIND THE SEAMS
Forty-four floors. One luxury empire. Countless secrets.
Behind the polished counters, old loyalties collide with new ambition—and every promotion comes at a price.
The merchandise is exquisite. The people are expendable.
SYNOPSIS
At HeidtMoore, prestige is everything—and everything has a price.
On the surface, the legendary six-floor department store dazzles with designer exclusives, pristine windows and a legacy of luxury. Behind its marble floors and golden doors, the institution is cracking. A corporate takeover, mass layoffs and a covert boardroom plan threaten to dismantle the company and abandon the people who built it.
Mary, a rising retail star poised for leadership, discovers the plan just as the promotion she has worked toward comes within reach. Exposing the truth could save the store and its employees but cost her the career, status and future she has fought to secure.
HeidtMoore is a high-gloss, darkly comic drama where fashion masks dysfunction, power dresses impeccably and ambition can be fatal.
WHY NOW
Luxury retail is in a moment of reinvention. Iconic institutions are confronting consolidation, shifting consumer expectations and the human cost of transformation, while still being expected to project perfection.
HeidtMoore turns that tension into drama. Its world is specific, but its questions are universal: What happens when loyalty is no longer rewarded? How far will people go to protect the institutions that shaped them? And what does ambition cost when the rules change without warning?
Set inside a seductive world rarely explored on television, the series combines the glamour of fashion, the suspense of corporate power and the dark comedy of maintaining appearances while everything underneath begins to fracture.
BEHIND THE STORY
HeidtMoore began with a world we knew firsthand. For more than fourteen years, we worked inside luxury retail, close to the executives, clients, events and brand machinery that keep an institution polished and to the people quietly holding it together behind the scenes.
That experience became the foundation for our novels, Personal Appearances Are Everything and Online Or Off: satirical love letters to a world as seductive as it is demanding.
Mary is fictional, but the pressures surrounding her are not: impossible expectations, fragile loyalties, boardroom decisions and the constant performance of perfection. Through her, I explore what happens when the institution you have spent years protecting becomes the thing you may need to expose.
HeidtMoore expands that world for television—a high-gloss drama about ambition, identity and the human cost of keeping up appearances.
From Life to Page to Screen
A glimpse inside the world that inspired HeidtMoore—from the polished theater of luxury retail to the novels that first brought its characters and contradictions to life.
