THE
HEIDTMOORE
AMBITION IS CURRENCY
And loyalty’s always on backorder
Where secrets are stitched
behind silk
- This is a fictionalized account inspired by true events
- Inside a 44-floor luxury department store
- It’s about power struggles behind the golden doors
- There’s glamour, secrets, and sabotage in retail
- So many intricate alliances…and personal betrayals
The Series Logline
The Devil Wears Prada meets Industry meets White Lotus – with secrets more dangerous than stilettos.
WHAT'S REALLY GOING ON BEHIND THE SEAMS...
HeidtMoore isn’t just a luxury department store – it’s a crumbling empire built on illusion.
When rising retail star, Mary uncovers a secret board deal that threatens to gut the brand and its people, she’s forced to choose: protect the image or expose the truth.
As the golden doors begin to close, loyalty falters, ambition turns lethal, and survival comes at a cost.
SYNOPSIS
At HeidtMoore, prestige is everything — and everything has a price.
On the surface, the iconic department store dazzles with designer exclusives, pristine windows, and a legacy of luxury. But behind the marble floors and golden doors, cracks are showing. Corporate takeovers, mass layoffs, and secret boardroom betrayals threaten to destroy everything the brand once stood for.
Mary, a loyal employee is poised for leadership — until she discovers a covert deal that will gut the company and abandon its people. Trapped between ambition and integrity, Mary must decide whether to uphold the illusion or risk everything to expose the truth.
HeidtMoore is a high-gloss, high-stakes drama where fashion masks dysfunction, power is currency, and survival means rewriting the rules of the game.
WHY NOW
Luxury isn’t dying quietly—it’s being dismantled in real time.
In an era of public layoffs, performative DEI, data breaches, and influencer-led collapse, HeidtMoore taps into a cultural moment where glamor can no longer mask dysfunction. The show lifts the curtain on a retail empire built to impress—and rigged to implode.
As real-world institutions fracture under pressure, audiences are craving stories that expose the illusion and champion the truth. HeidtMoore isn’t just timely—it’s a mirror held up to every brand, boardroom, and broken promise hiding behind curated perfection.
BEHIND THE STORY
HeidtMoore was born from the marble floors Teresa and Mary once walked.
For over 14 years, Teresa and Mary both worked in luxury retail and inside some of the most iconic names in luxury retail. They weren’t just sales associates — they were a culture keepers, event producers, internal storytellers, and a witness to everything that happened behind the seams. They saw what most never do: the beauty, the betrayal, the impossible expectations—and the people who kept showing up anyway.
That experience became the foundation for Teresa and Mary’s book series, Personal Appearances Are Everything and Offline or Off — satirical love letters to a world that’s as seductive as it is brutal.
Mary is a fictional character, but she carries the weight of very real choices: stay loyal or speak out, keep rising or blow the whole thing open. Through her, we wanted to explore what happens when you realize the legacy you’re protecting might be the thing that’s destroying you.
HeidtMoore isn’t just a show. It’s a reckoning — for every woman who’s ever held it all together behind a smile.
